Tesco’s Christmas Food Drive at its Portslade branch was buzzing on Friday 22 November. Shoppers were met at the entrance by Alan Robins, deputy mayor of Brighton & Hove and Labour councillor for South Portslade. Alan joined Mark Richardson, fundraising and communications manager at FareShare Sussex, and volunteer Valerie Hart for part of the Food Drive. Latest TV joined us too for an interview with Alan.
The Food Collection is a partnership between Tesco, the Trussell Trust and FareShare. For three days each year, in the lead-up to Christmas, Tesco hosts a nationwide drive to encourage shoppers to buy extra items of food and donate it at the collection point on their way out. The food donated is used by the charities to support people who are struggling to put food on the table.
Furthermore, Tesco generously tops up customer food donations with a financial contribution equivalent to 20% of the value of the food. So, the food donations not only help provide vital food for people experiencing crisis, but the top-up funding helps us to provide people with further support.
As in previous years, we were delighted with the generosity of the people of Portslade, who filled our trays many times over.